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Aussie Is Sponsoring These Athletes at the Rio 2016 Olympics

The partnership marks the first brand alliance for Aussie with Olympic athletes.

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By: Marie Redding

Senior Editor, Rodman Media

P&G’s Aussie has announced its first partnership with Olympic athletes – the brand is sponsoring renowned U.S. beach volleyball players April Ross and Jennifer Kessy, shown above, for the upcoming Rio 2016 Olympic Games in August.

The partnership will also kick off the hair care brand’s in-store promotion at Walgreens. Both medaled athletes will be featured in the brand’s marketing and advertising campaigns leading up to the Games, and will drive home Aussie’s integral brand values and positive messaging, the company states.

Aussie is promoting the hashtag, #DitchtheDrama – for “awesome hair made easy.”


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